For knowledge itself is power…
~Sir Francis Bacon

Your AWeber reports provide a many-faceted view of your success.

But have you taken the time to explore them and learn how they can help you improve your email marketing campaigns?

If not, that’s OK; we’ll help. Let’s look at a few reports and how each one empowers you to communicate with subscribers more effectively.

Show Me the Money

Want to see just which emails drive the most sales?

Use the Revenue Over Time report. Here, you can see the number of sales (and dollars!) your messages have brought in.

Use this information to keep track of your ROI, to see what content brought in the big bucks and to set goals for the future.

Follow Unique and Non-Unique Clicks to Find the Crowd

When checking out your email open rates and click rates, you may have noticed a yellow line:

This line shows you unique opens and clicks - ones that happened for the first time (as opposed to the second or third times).

Look for the biggest gaps between the unique line and the top of the bars. A big gap means your subscribers clicked a link again and again - or that they forwarded it on to other people, who then clicked it!

This is your secret window to what content is most compelling to your readers and can teach you what will keep them engaged in the future.

And the Award for Best Sign Up Form Goes To…

With the Ad Tracking - Subscribed report, you can see exactly where your subscribers signed up.

Have most of your readers come from that shiny lightbox web form on your blog? Does the form on your home page get overlooked because it’s at elbow level instead of eye level?

Find out what works - set up Ad Tracking for your web forms.

Cater to Your Customers’ Regional Differences

Use reports that break your list down by city, state and country to determine where your readership hails from.

Are 20,000 people clicking on your subject line while tapping their toes to Mexican mariachi music? Then you may want to offer a Spanish version, or clear out regional dialect.

You can even segment your list (click the desired region and name the segment on the page you are brought to) and tweak your broadcasts for each segment. Speak to your audience in their language, and your relationship is bound to improve.

Read Smarter, Not Harder With a Custom Dashboard

Want easy access to your favorite reports? The dashboard is perfect for you!

Load it up with your favorite graphs and charts - go to the reports you like best, click “detail” on the top right corner of the report, and press the plus sign.

View your new dashboard by clicking directly on the “Reports” tab. Now you have a series of email reports customized just for you.

While you’re analyzing and optimizing away, be sure to keep in mind that list reports show data for only one list at a time. Want to see data for a different list? You can add reports for different lists to your dashboard and view them all at once

What Works For You?

Do you have a favorite report to check? Have you used reports to connect with your readers better or even find more subscribers?

We’d love to read your success stories, and so would the rest of your fellow readers - please share them below!

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