by Mari Smith - Top Ten Tips For Creating BUZZ With Facebook Events

Whether you attend events via Facebook and/or you host your own, this post and video may be of interest to you. I really think there is a fine art to using the Facebook Events feature effectively.

When setting up the event, as an organizer, I highly recommend you leave all the default settings the way they are - that is, allow guests to invite others, upload photos, write on the wall, etc. The reason being is every one
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of these activities creates news items that go out into the feeds of those individuals and of their friends. This is great viral visibility for you and for them.

And, as an attendee of any event on Facebook, you can easily help create buzz and visibility for both yourself and the event organizer. Win:win!

I do recommend being strategic and mindful about the events you do RSVP for. (I’m sure, like me, you get your fair share of non-relevant Event invitations!)

As you’ll see in the video below, I show you a way you can easily write on the wall of any Event without even going to the Event page!

Also, when setting up your own events, be sure to choose a really catchy title, sub-title and photo - these three fields are the only ones seen in the Requests when you invite your friends (and they invite their friends). The small greeting you can include goes out in the email notification, so that’s important too.

Here are my top ten tips for creating buzz - as a Facebook Event attendee and/or host!

1) RSVP and write a message in the box on your Requests page (watch the video below for a demo of what happens!)

2) Write on the Wall - whether your RSVP is a Yes, No or Maybe.

3) Upload Photo(s).

4) Upload Video(s).

5) Post relevant links using Links.

6) Click on “Invite People to Come” and invite your friends.

7) Click the Share button and Post to your Profile with a message.

Click the Share button and send to specific friend(s) or a List(s). (Use with discretion).

9) Click the Like link and/or add a Comment on any Photo, Video or Link.

10) Send out a tweet(s) on Twitter with the link to the Facebook event.

For this video tutorial, I used the upcoming Social Media Success Summit by way of example. Do feel free to use this shortened URL to refer your followers back to the Facebook Event page for the Summit, which also shows the video below: http://cli.gs/fbsmss09.

Or, you’re welcome to tweet the main link to the Summit and/or shorten your own: http://www.socialmediasummit09.com/ The hashtag for this event is: #smss09. (Don’t know what hashtags are? Refer to my hashtag video on YouTube here).

By the way, this is the Facebook video embedded here. I goofed and made the video a wee bit longer than 10 minutes, so YouTube dumped it. I just checked Viddler and they’re down for updating.

Sooo, let me know what you think of these tips!! Were they helpful? Did you learn something new about Facebook Events? What has your experience been so far of Facebook Events? And, will we “see” you at the Social Media Success Summit?! …featuring Gary
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Vaynerchuk, Denise Wakeman, Chris Garrett, Michael Stelzner, Ann Handley, Darren Rowse, Brian Clark, Jason Alba and myself! Write your comments below:

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