Dec
31
New Email Parser: Shopping Cart Gurus
Filed Under Aweber | Leave a Comment
AWeber integrates with numerous third party applications through the use of email parsers.
These work by extracting subscriber information from notification emails sent to your campaign’s AWeber.com email address.
You’re probably already familiar with how we integrate with popular applications like PayPal, Clickbank and 1ShoppingCart.
But we recognize that there are smaller niche services which are integral to many email marketing campaigns. For example, based on feedback we’ve received from users, we’ve added a parser for Shopping Cart Gurus.
Video: How to Integrate AWeber and Shopping Cart Gurus
Shopping Cart Gurus is a lightweight shopping cart system and a nice alternative if you seek simplicity over deep customization. And it takes almost no effort to have customers added to your AWeber list when they purchase from you.
For Shopping Cart Gurus, it’s as simple as turning on the parser (under the “My Lists” tab in your AWeber control panel) and sending new sign up notifications to your list’s email address.
Whenever a customer purchases a product, they will be automatically added to your list. See our knowledge base article for more in-depth information, or check out the Shopping Cart Gurus website if you’d like to learn more about their software.
Any Services You’d Like To See Parsers For?
We integrate with many third-party applications - use the search box at the end of this page to find instructions for integrating your favorite application with AWeber. If you don’t find the one you want, get in touch and let us know!
Dec
31
Zer01 Faces Lawsuit from Former Partner
Filed Under MLM Network Marketing Companies | Leave a Comment
Source: CIO
“Zer01 Mobile, the company that promised to launch an unlimited, contract-free mobile service in July, has been sued by a former partner.
Global Verge, a multilevel marketing firm that recruited people into a program to sell the mobile service, claims that Zer01 owes it US$170,500, according to the suit.
Both companies have been the subject of scrutiny. Zer01 has yet to launch a mobile service, although it continues to market the service at mobile trade shows and events. Global Verge enticed people to pay a monthly fee in order to sell the mobile service that never became available. Both companies are led by executives with previous or current legal problems.”
Dec
30
As I examined my inbox in the days before Christmas, I couldn’t help but notice a growing trend in the email marketing messages I received from retailers big and small.
Almost every other message in my inbox touts a percentage off or free shipping of my purchase in the next however many days.
We’ve blogged about it before - most email campaigns employ some urgency tactics to encourage email opens, clicks and ultimately more timely sales. This sparked a discussion on building trust and credibility.
And while trust is crucial, time and strategy are also important elements of successfully urgent subject lines.
The Clock is Ticking
With the holiday season in full swing, it is typical of retail campaigns to increase urgency in their subject lines.
To boost sales before a major holiday, retailers use their subject lines to highlight products, offer discounts and stress the importance of ordering early for shipping purposes.
You can use the same techniques to drive traffic and sales on your website.
It doesn’t only apply to Christmas. Building urgency is an effective technique when it is used properly and provides real value.
The 3 Top Ways: The Proof is in the (Figgy) Pudding
According to MarketingSherpa’s 2010 Email Marketing Benchmark Report, the top three types of subject lines that compel subscribers to open emails contain one of these:
- Discount Offer
- Free Product Offer
- Familiar Brand Name
That’s pretty big news considering that almost every single ‘urgent’ email in my inbox right now contains a variation of one of these.
Would These Examples Drive You to Buy?
Straight from my inbox, each one of these emails mention a discount, a free offer or the brand name.

Think Twice: Are Your Intentions Naughty, or Nice?
While creating a sense of urgency with your subject line is a great way to light a fire under your subscribers, it’s crucial to step back and evaluate when too much urgency is off-putting.
If you offered 10% last week, and you’re offering 20% off now, who’s to say you won’t increase the discount next week?
If you rely too heavily on urgency techniques, you could end up with disbelieving subscribers. Offering too many discounts could sabotage your chances of inspiring real urgency.
How Do You Build Urgency In Your Subjects?
Do you include these elements in your subjects? Others? What have your results been?
Dec
30
You Haven’t Been In The Home Business Industry Long Enough Until…
Filed Under Social Marketing | Leave a Comment
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www.dianehochman.com Just a little giggle from my tenth anniversary call.
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Dec
30
Wowgreen to Acquire Green Bridge Industries
Filed Under MLM Network Marketing Companies | Leave a Comment
Source: Earthtimes
“Green Bridge Industries, Inc. (Pink Sheets: GRBG) announced that Wowgreen International, LLC has signed a binding letter of intent with Green Bridge Industries to acquire majority control of the Company for an undisclosed amount, which is to be paid in a combination of cash and stock over time.
As part of the definitive agreement, which will be executed within the next ten days, Allie T. Mallad will become the sole director and chief executive officer of Green Bridge Industries, Inc. William White will remain with the company as the Vice President of the Green Bridge Institute, which is also owned by Green Bridge Industries, Inc.”
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